UKG Pro Benefits Hub Open Enrollment
The Project
I led the redesign of an outdated, jargon-filled experience to reduce complexity and engage new customers with empathy for employees and their families
Outcomes snapshot
50 new enterprise customers in 2024
Projected to earn $11.7M in FY25
Ongoing positive feedback from customers and industry analysts
The Problem
Discovery research revealed that the current UKG Pro benefits selection process is intimidating and confusing for employees. They often rely on external information due to limited personalized support and generic information, and their benefits administrators don’t have time to provide one-on-one guidance.
“Deductible. I still don’t know what that is. Co-payments and co-insurance... so many terms I need to know.”
The opportunity
How do we design an experience that gives employees clear benefits information and makes them feel cared for?
My role
I provided creative direction that led the product design effort, guiding a cross-functional team toward a shared product vision
Translated initial employee discovery research into informed design decisions for first iterations
Worked with content strategy to create a brand story to humanize the problem space, clarify user needs and guide design principles
Worked with the design systems and accessibility lead to leverage existing patterns, identify new ones, and ensure WCAG compliance
Led 2x weekly design collaboration sessions with the UX lead and content strategy
Drove the overall product brand direction with competitive analysis, consumer-quality analogous research, UI/UX exploration, in-person design workshop, Figma prototypes, creative direction including sketches for 20 custom illustrations and production coordination
Designed iterations based on user feedback from 9 usability studies and early adopter program feedback
Presented this work to the UX organization as a case study for a successful design process at our 2023 UX Summit
Facilitating early alignment sessions to define the problem space
Driving a brand + UX workshop to unify the design direction
Co-creating patterns with content and accessibility partners
PROCESS
We developed several rounds of prototypes, tested and refined through research study feedback. Incremental improvements led to a solution that users loved, validated with positive feedback in an early adopter program before its official rollout.
The reimagined UKG Pro Benefits product simplifies benefits enrollment by offering employees a clear, guided platform to explore personalized options. We focused on putting families first, not the insurance industry.
Features & highlights
Step-by-step format
Plain language, reduce jargon
20 delightful custom illustrations
Real-time pay data
Clear status and next steps
Side-by-side plan comparison
AI SUPPORTED OPEN enrollment
“If a ten-year-old knew what benefits were, I think they’d be able to do this pretty easily.”
Outcomes
50 new enterprise customers in 2024, demonstrating strong demand for the simplified Benefits experience.
Projected to drive $11.7M in FY25 revenue, directly tied to improved usability and reduced friction during open enrollment.
Consistently positive feedback from customers and industry analysts, citing clearer guidance, easier enrollment, and a more modern, trustworthy experience.
“Innovation in benefits from an HCM leader such as UKG significantly moves the world of work forward for the better.”