UKG Bryte AI
The Project
I recently led the product brand identity, creative direction, and interaction patterns for a conversational, generative, and agent-driven AI solution that will define the next generation of UKG products
The Problem
Initial usability studies for the first iteration of Bryte showed that employees tend to view AI only as an enhanced search tool, not an agent with assistive capabilities, and they are guarded with how much they interact with AI.
The opportunity
How do we create a product identity and patterns that support cohesive agent-driven experiences across the Pro suite, foster trust, and position Bryte to inspire exploration?
My role
After playing a lead role in the initial identity design to launch and announce UKG’s new AI technology in 2023, this Fall I led the product creative direction for “Bryte 2.0.” I refined the product visual identity, led the creative direction for new AI-focused components, and worked with a cross-functional team to help define interaction patterns in our design system
Collaborated closely with product and marketing leadership to ensure alignment for initial naming process, identity design, naming and launch
Drove the overall creative direction for new components and patterns with competitive analysis, consumer-quality AI research, design exploration in Figma
Worked with VP of UX, UX leadership and designers in various product areas to define the use cases and product needs
Worked with the design systems lead and accessibility lead to define new components, interaction patterns, identify new ones, and ensure WCAG compliance
Led 2x weekly design collaboration sessions with the design systems lead and UX designers
Led the creative direction and production of product visual assets to support roadmap presentations at SKO and Aspire customer conference
Bryte, INitial Launch - Oct 2023
Bryte 2.0 - Oct 2024
Defining new AI UX patterns with a cross-functional team
I also co-led a cross-functional team to help define new AI UX patterns for conversational, generative, and agent use cases all meant to support simplified and automated workflows for our different roles, which we brought into the larger vision
Use case examples
AI-powered promotion process
Daily staffing agent
Ai-powered learning assignment
Ai assistance in performance
Benefits enrollment support
Continuous compliance agent
New design system components and patterns
Bryte AI in action
Assisted Search
Bryte Assisted Search provides customers with immediate insights and actions that are always 1-click away
Continuous Compliance Assistant
Bryte continuously identifies compliance updates, recommends configuration changes and updates Pro, reducing hours of research and configuration to minutes
Promotion agent
The Bryte promotion agent asks a few questions and then does all the work to complete the process in seconds
OutcomeS
With an accelerated timeline of less than 3 months, I led the creative direction and delivery of an updated Bryte AI visual identity, helped define interaction patterns and new design system components to support an AI-first suite of UKG products. These set the direction for FY2025 roadmaps, were showcased at SKO and the Aspire customer conference, and started GA in Nov 2024.
When teamwork takes center stage: Bryte AI’s continuous agent showcased at sales kickoff in Aug 2024 ahead of the Aspire customer conference
““The UKG connected AI agents have the potential to reduce HR workload tremendously, liberating teams to focus on building a great workplace experience.” ”